The perfect antidote to keep blonde, gray, and platinum hair vibrant and brass free. It goes beyond cleansing, to deeply hydrate, strengthen and protect strands.

BENEFITS:

• Banish Brass: Significantly brightens blonde hair and instantly neutralizes yellow tones for vibrant, brass free hair.
• Deep Hydration: Unlike other purple shampoos, ours leaves hair with long-lasting softness and hydration.
• Strength & Shine: Strengthens and protects hair, promoting healthier, more resilient strands.
• Your Healthiest Blonde: Specially designed for your brightest, healthiest blonde. Made for all blonde, lightened, and grey hair, and extension approved.

PRO TIP

When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends, ensuring consistent coverage and even toning.