Bleach London Reincarnation Bond Restoring Purple Shampoo (300ml) is an innovative haircare product specially formulated to significantly reduce breakage by 68%. This unique formula is infused with Creatine, Wheat Microproteins and Amino Acids, ensuring an intensive nourishing treatment that strengthens hair from within while offering gentle cleansing. It provides protection against damage from pollution, styling and daily stressors.

Suitable for straight, curly, and coily hair types, whether dry, damaged, broken, or frizzy. This shampoo is not just efficient but also conscious of its environmental and ethical footprint. It's Ammonia-free and Paraben-free, vegan, and Peta-approved, ensuring you are using a product that's good for your hair and the planet. This professional-grade formula was developed for immediate and long-term results. Independently tested. Certified by TriPrinceton. Cruelty-free & vegan-friendly.

Directions of use:

• Use this bond-restoring shampoo each time you wash your hair to support its long-term health.
• Follow up with Reincarnation Conditioner. Incorporate Reincarnation Mask into your weekly routine for the ultimate bond-restoring experience.